History of Klothberg

House of Klothberg is a visionary fashion and lifestyle brand born from a commitment to innovation, sustainability, and collaborative creativity. Its origins trace back to the Netherlands, where the company operated within a competitive European market before deciding to explore new opportunities in India.

The Initial Phase: Netherlands and Early Challenges

Initially, Klothberg operated in the Netherlands, boasting 200 stores across the region. Despite delivering exceptional quality products, the brand faced challenges due to a lack of widespread market awareness and limited information dissemination. Parallel to its fashion operations, stakeholders in the company were involved in a separate business venture, Nutritionist BB, which specialized in producing innovative vegan products like jackfruit-based patties resembling raw beef. This parallel project reflected the company's innovative spirit and commitment to conscious, sustainable practices, influencing the brand’s long-term vision.

India Market Entry: Research and Strategy (2023)

Recognizing the immense growth potential in India, particularly in cities like Chennai and Bangalore, House of Klothberg embarked on an extensive six-month research phase from May to December 2023. During this period, the team analyzed consumer behavior, market trends, and local preferences. The research revealed that experiential, premium fashion had strong profitability in India, especially in segments just below traditional luxury markets.

Launch Strategy in India

The vision for House of Klothberg in India took shape as a conscious fashion brand blending community-driven collaboration, sustainability, and affordability. The brand focuses on high-quality, designer clothing, vegan shoes, and lifestyle products priced to appeal to aspirational buyers. Clothing will range from INR 20,000 to INR 60,000, and shoes from INR 6,000 to INR 20,000.After thorough preparation, House of Klothberg is set to officially launch in January 2025.

Vision and Core Values

At its heart, House of Klothberg is a community-based, collaborative brand that brings together talented designers under a single platform. Operating with a revenue-sharing model, the company emphasizes:

  • Sustainability and Conscious Practices – The brand produces eco-friendly products, including vegan shoes and high-quality clothing crafted from sustainable materials.

  • Collaboration and Craftsmanship – Klothberg showcases capsule collections, empowering designers to create and share their art.

  • Experiential Lifestyle Offerings – Much like established names in the industry, the House of Klothberg concept integrates food, clothing, and home furnishings under one roof, offering a holistic lifestyle experience.

    • Positioning and Market Fit

    The brand positions itself in the affordable luxury segment, a tier below ultra-premium names but significantly above mass-market fast fashion offerings. Its target audience includes fashion-forward individuals who appreciate craftsmanship, sustainability, and unique designs.

    A Community-Driven Future

    The House of Klothberg is not just a fashion brand; it is a movement. Rooted in innovation, collaboration, and sustainability, it aims to solve industry challenges while creating value for designers, consumers, and the environment. With its meticulous craftsmanship, ethical ethos, and experiential approach, the brand aspires to redefine conscious luxury for modern consumers.As the team continues its journey in India, House of Klothberg remains committed to gradual, organic growth, fostering a community of like-minded individuals who appreciate artistry, sustainability, and timeless quality.